Republican Warren G. Harding of Ohio was elected US President in 1920 using history’s first media campaign. He recognized the value of the developing technology of the time. The handsome Harding staged photo opportunities with great success. A highly successful newspaper publisher before entering politics, Harding used a “Front Porch” campaign, in which he was often shown speaking to crowds from the front porch of his humble, rural Ohio home, branding him as a regular guy. The speeches looked great in newsreels, short news themed films shown to movie audiences between films.
1920 was also the first year in which women were allowed to vote for president. Harding’s good looks along with his support for women’s “suffrage” (the right to vote) made him an overwhelming favorite among women. Harding and his running mate Calvin Coolidge won in a landslide.