Warren G. Harding The First Media Savvy President

Warren G Harding

Republican Warren G. Harding of Ohio was elected US President in 1920 using history’s first media campaign.   He recognized the value of the developing technology of the time.   The handsome Harding staged photo opportunities with great success.   A highly successful newspaper publisher before entering politics, Harding used a “Front Porch” campaign, in which he was often shown speaking to crowds from the front porch of his humble, rural Ohio home, branding him as a regular guy.  The speeches looked great in newsreels, short news themed films shown to movie audiences between films.

1920 was also the first year in which women were allowed to vote for president.  Harding’s good looks along with his support for women’s “suffrage” (the right to vote) made him an overwhelming favorite among women.  Harding and his running mate Calvin Coolidge won in a landslide.

Here’s your chance to own a piece of history with this genuine Harding Coolidge campaign button. 

harding coolidge

Click here to find out how to buy this piece of history.

About johnnysells

Johnny-Sells is an online retail store in Chicago. We carry a wide variety of products including women's & men's clothing, shoes and accessories. We also carry collectibles, including Christopher Radko Christmas ornaments and Dept 56 buildings.
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